Like women, as some men approach the age of 40, they start to search for products to more youthful and stop the ageing process.

“I have to take advantage of any way I can to look, if not younger, healthy,” said Mr. Sullivan, who is 43, lives in Brooklyn Heights and has a young daughter. “Working in the restaurant and film industry leaves little time for sleep or working out with any regularity.” Mr Sullivan did the next best thing and invested in expensive skin care products for his daily routine claimed The New York Times

“Sales of premium skin-care products for men jumped 5 percent that year, and have risen another 12 percent so far in 2011, according to the NPD Group, a market research firm. Women buying products for men account for only 25 percent of those sales: most of the time, men buy these products for themselves.” reported The New York Times

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Source: The New York Times
Article: Men Change (Products Do, Too)